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Add a newsletter to your Big Cartel shop

Your shop already brings people to your work. Connect it to XOXO and keep in touch with the people who buy your work.

Import your buyers automatically

Connect your shop, map fields, and add tags. XOXO handles the first import and checks for new subscribers automatically.

Add a newsletter form to your storefront

Build a beautiful signup form, customize your embed style, and we'll give you step-by-step instructions on how to add it to your storefront.

Send nice emails

The best emails are thoughtfully composed. They're beautiful without being a brochure, and respect the recipient's time and inbox.

A film studio's newsletter announcing the movie Mouse on a yellow background.

Build your audience

Growing an audience takes work. We make it easier with tools to add, organize, and understand your subscribers.

Everybody1,252
Design Crew234
New Folks24
A subscriber's profile, with their join date and contact details.

Keep it simple

You don't need an enterprise marketing platform to have a newsletter. In fact, our best feature may be the features we left out.

An email being composed, with to, subject, and from fields above a plain-text message.
  • No workflow automations
  • No drip campaigns
  • No SMS or social
  • No sales funnels
  • No add-ons or upsells
  • No invasive tracking

Don't break the bank

You shouldn't be paying for features you don't need, or stuck on a free plan missing the ones you actually do.

Simple editorPre-send checksScheduled emailsLike buttonsPersonalizationSubscriber groupsCustom fieldsTagsHosted formsEasy migrationPlatform integrationsEvery feature includedNo upsellsCancel any time

Frequently asked questions

  • Which Big Cartel buyers come over to XOXO?

    Buyers whose most recent completed order included an email marketing opt-in. XOXO brings over the people who already qualify, then adds new buyers as they opt in.

  • Does Big Cartel report opt-outs?

    No. Big Cartel records consent on each order, so it cannot tell XOXO whether a missing opt-in means someone changed their mind. A buyer who skips the checkbox on a later order stops being added again, but you need to remove them from XOXO yourself.

  • What details come across with a buyer?

    Every buyer arrives with an email address. You can also map their full name, total spent, order count, and last order date to your own fields.

  • How do I add a signup form to my shop?

    Copy the form embed from XOXO and paste it into the Body area under Big Cartel's Integration Code. Integration Code is available on Big Cartel's paid plans.

Want early access to XOXO?

Free during early access, every feature included.

Join the waitlist