Tracking emails

Open a sent email to see where it is and how it’s doing. The status card tracks the send, and the numbers below it fill in as subscribers open, click, and reply with a like.

Track an email’s status

• Scheduled: the email is waiting for its send date and time.
• In review: XOXO is checking the email before it sends.
• Sending: delivery has started and may take some time to finish.
• Sent: the email went to everyone in the selected audience.
• Send canceled: the email was stopped before everyone received it.

Understand email reviews

We check some emails before they go out, especially when a large audience is new to your account. This keeps delivery healthy for you and for everyone else using XOXO.

The review finishes before anything goes out. If the email is approved, sending continues on its own. If it isn’t, the send is canceled and nobody receives it.

Track an email’s opens

Opened counts subscribers who opened the email. It’s a useful signal, not an exact one, because some inboxes block open tracking and others open every email automatically.

XOXO filters out automatic opens it can recognize, so your open rate may look lower than on platforms that count them. Open rates are still estimates.

Healthy

Above 20%

Unhealthy

10.01%–20%

Critical

10% or below

Track an email’s clicks

Clicked counts subscribers who followed a link in the email. A click also counts as an open.

Healthy

Above 2%

Unhealthy

1.01%–2%

Critical

1% or less

Track an email’s likes

Liked counts subscribers who used the Like button in the footer. Likes only appear when the button was turned on while designing the email. A like also counts as a click and an open.

Healthy

Above 1%

Unhealthy

0.51%–1%

Critical

0.5% or below

Track an email’s bounces

Bounced counts messages that couldn’t be delivered because of a problem with the address. XOXO removes bounced addresses from your audience automatically. Keeping bounces below 10% is one of our performance requirements.

Healthy

Below 5%

Unhealthy

5%–9.99%

Critical

10% or more

Track an email’s unsubscribes

Unsubscribed counts subscribers who used the Unsubscribe link to leave your audience.

Healthy

Below 0.5%

Unhealthy

0.5%–0.99%

Critical

1% or more

Track an email’s complaints

Complained counts subscribers who marked the email as spam. XOXO removes them from your audience automatically, and they can’t be added back. Keeping complaints below 0.1% is one of our performance requirements.

Healthy

Below 0.05%

Unhealthy

0.05%–0.09%

Critical

0.1% or more

Understand our performance requirements

Your sending reputation affects XOXO’s reputation and our ability to deliver email for everyone. So we ask every sender to stay within these limits:

• Bounce rate: less than 10%
• Complaint rate: less than 0.1%

XOXO grades these rates across recent sends once there’s enough data (at least 50 recipients, and at least three complaints before the complaint rate counts). Past a limit, sending pauses, scheduled and in-progress emails are canceled, and the account owner is notified. A second time during the warning period can close the account.