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One plan, every feature

XOXO is free to start, then priced by the size of your audience. Every feature is included, with no per-email charges or required XOXO badge.

XOXO is free during early access

The prices below take effect once we open to the public. We'll give you a heads up first.

100 subscribersFree

Frequently asked questions

  • How much does XOXO cost?

    XOXO is free during early access. After that, accounts with up to 100 subscribers stay free. Above 100 subscribers, your monthly price follows your audience size. Every feature is included, and the XOXO badge is optional.

  • What currency does XOXO charge in?

    Prices are in USD, before applicable taxes.

  • Why is XOXO so affordable?

    We focus on what you need to run a newsletter. Leaving out marketing automations, sales funnels, and other extras helps us keep the price low.

  • How does XOXO count subscribers?

    Only active subscribers count toward your price. When someone unsubscribes, marks an email as spam, or has an address that can't receive email, XOXO removes them from your audience automatically.

  • How many emails can I send with XOXO?

    Each billing period includes enough sending for roughly one email a day to your whole audience. If you use the full allowance, sending pauses until the next period.

  • What happens when my audience grows?

    During early access, your subscriber count doesn't affect sending or cost anything. After that, sending pauses above the free subscriber limit of 100 until you set up billing or reduce your audience. Once billing is set up, your price adjusts automatically as your audience grows. Increases include a prorated charge for the rest of the month. If your audience shrinks, the lower price starts at the end of your billing period.

  • Can you help me migrate from my current platform?

    Yes. Email help@xoxo.email and we can help you bring your subscribers to XOXO.

  • Does XOXO charge to add collaborators to my newsletter?

    Invite as many teammates as you need to write emails and manage your account. There's no extra charge.

  • Can I have more than one XOXO newsletter?

    Yes. One sign-in covers every XOXO account you create or join. Each account has its own audience, forms, and billing.


Want early access to XOXO?

Free during early access, every feature included.

Join the waitlist