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The easiest newsletter platforms in 2026

We built XOXO because other newsletter platforms felt too complicated and expensive. If you just need an easy way to send a simple newsletter, here's our breakdown of your options.

What do we mean by easy?

Ten parts of running a newsletter, graded by how easy or painful they are.

  • 1. How easy is it to set up?

    Getting your first newsletter out without extra steps or long waits.

  • 2. How easy is it to learn?

    Are there new concepts you have to figure out.

  • 3. How easy is it to focus?

    Keeping newsletters free of sales funnels, SMS, and other distractions.

  • 4. How easy is it to write a nice email?

    Writing and designing a simple newsletter.

  • 5. How easy is it to understand your stats?

    Will you need an advanced math degree.

  • 6. How easy is it to keep your list clean?

    Will your subscriber list get stale and problematic.

  • 7. How easy is it to manage consent?

    Signup confirmation and unsubscribe handling that work without extra setup.

  • 8. How easy is it to respect privacy?

    Useful email stats without tracking location, devices, or external activity.

  • 9. How easy is it to predict your bill?

    Will you know when your price is going up.

  • 10. How easy is it on your budget?

    What it costs to run a typical newsletter.

XOXO

We're biased, but "easy" is exactly what XOXO was designed for.

  • 1. How easy is it to set up?Easy

    Sign up, import your audience, and send.

  • 2. How easy is it to learn?Easy

    Write emails and organize subscribers with groups, fields, and tags.

  • 3. How easy is it to focus?Easy

    Just emails, subscribers, and forms.

  • 4. How easy is it to write a nice email?Easy

    A simple block editor for writing and designing your newsletter.

  • 5. How easy is it to understand your stats?Easy

    Opens, clicks, and likes in each email's report.

  • 6. How easy is it to keep your list clean?Easy

    Unsubscribes, complaints, and undeliverable addresses are removed from your audience automatically.

  • 7. How easy is it to manage consent?Easy

    Double opt-in is built in, and unsubscribes are handled.

  • 8. How easy is it to respect privacy?Easy

    Email opens and clicks without storing subscriber IP addresses, location, device details, or activity from other platforms.

  • 9. How easy is it to predict your bill?Easy

    Your bill follows subscriber count, with automatic adjustments as your audience grows or shrinks.

  • 10. How easy is it on your budget?Easy

    Free to start, with every feature included. Pay for audience growth, without add-ons.

Flodesk

A design-first email tool with polished templates and workflows.

  • 1. How easy is it to set up?Easy

    Set up your sender and audience, then choose a template or start a blank email.

  • 2. How easy is it to learn?Easy

    Write emails and organize subscribers with segments and custom fields.

  • 3. How easy is it to focus?So-so

    Your newsletter shares the workspace with automated workflows and sales tools.

  • 4. How easy is it to write a nice email?Easy

    A visual email editor with designed templates and a blank canvas.

  • 5. How easy is it to understand your stats?Easy

    Opens, clicks, bounces, and unsubscribes in each email's report.

  • 6. How easy is it to keep your list clean?So-so

    Bounces and unsubscribes stop future sends automatically. Their records stay until you delete them.

  • 7. How easy is it to manage consent?Easy

    New accounts use email confirmation by default on forms. Unsubscribe links are included automatically.

  • 8. How easy is it to respect privacy?Hard

    Email tracking collects device data and can estimate location. There is no tracking off switch yet.

  • 9. How easy is it to predict your bill?Easy

    Pricing follows active subscribers. Unsubscribed and bounced addresses don't count toward your bill.

  • 10. How easy is it on your budget?So-so

    Subscriber-based pricing, with branding removal and more features reserved for higher-priced plans.

MailerLite

A friendly all-in-one marketing suite with automations, landing pages, and websites.

  • 1. How easy is it to set up?So-so

    Set up your sender and audience. Your account needs approval before you can send.

  • 2. How easy is it to learn?Easy

    Write campaigns and organize subscribers with groups, fields, and segments.

  • 3. How easy is it to focus?Hard

    Websites, digital products, and sales automations add more than a newsletter needs.

  • 4. How easy is it to write a nice email?Easy

    A drag-and-drop email editor with templates and layouts you can customize.

  • 5. How easy is it to understand your stats?Easy

    Opens, clicks, bounces, and unsubscribes in each email's report.

  • 6. How easy is it to keep your list clean?So-so

    Bounces and unsubscribes leave the active list automatically. Deleting their records is a separate step.

  • 7. How easy is it to manage consent?Easy

    New forms use email confirmation by default. Unsubscribe links are included automatically.

  • 8. How easy is it to respect privacy?So-so

    Reports include location and email client. You can disable open tracking to limit this data.

  • 9. How easy is it to predict your bill?So-so

    Subscribers still count toward the current billing cycle's total after they unsubscribe or you delete them.

  • 10. How easy is it on your budget?Easy

    An affordable starting point, with subscriber-based pricing and more features on higher-priced plans.

Ghost

An open-source publishing platform with a website, archive, and paid memberships.

  • 1. How easy is it to set up?So-so

    Set up a Ghost site, then enable and configure its newsletter separately.

  • 2. How easy is it to learn?So-so

    Posts, pages, members, and paid tiers bring website publishing into the learning curve.

  • 3. How easy is it to focus?So-so

    Website publishing and paid memberships add more to manage alongside your newsletter.

  • 4. How easy is it to write a nice email?Easy

    A post editor for writing newsletters and publishing to your website.

  • 5. How easy is it to understand your stats?Easy

    Opens, clicks, and member growth in each post's report.

  • 6. How easy is it to keep your list clean?So-so

    Bounces and unsubscribes stop future sends automatically. Removing those member records is manual.

  • 7. How easy is it to manage consent?Easy

    New member signups confirm by email. Unsubscribe links are included automatically.

  • 8. How easy is it to respect privacy?So-so

    Member location and website activity go beyond email stats. You can turn all analytics off.

  • 9. How easy is it to predict your bill?Easy

    You choose when to pay for a larger subscriber allowance.

  • 10. How easy is it on your budget?So-so

    Your subscription covers a website and publishing tools alongside your newsletter.

Substack

A publishing platform for writing in public, with paid subscriptions built in.

  • 1. How easy is it to set up?So-so

    Set up your publication and audience, then write a post. Imported audiences may need review.

  • 2. How easy is it to learn?Easy

    Write posts and organize subscribers into sections for different newsletters.

  • 3. How easy is it to focus?Hard

    Notes, chat, video, and paid subscriptions compete with your newsletter for attention.

  • 4. How easy is it to write a nice email?Easy

    A post editor for writing newsletters and publishing to your archive.

  • 5. How easy is it to understand your stats?So-so

    Post reports mix email opens with app and web views, adding more to interpret.

  • 6. How easy is it to keep your list clean?Easy

    Unsubscribed addresses stop receiving emails automatically. Delivery problems appear in the subscriber dashboard.

  • 7. How easy is it to manage consent?So-so

    You need to enable signup confirmation yourself. Unsubscribe links are included automatically.

  • 8. How easy is it to respect privacy?Hard

    Subscriber profiles go beyond email stats to include web views, signup sources, and country.

  • 9. How easy is it to predict your bill?Easy

    Free newsletters stay free. Paid subscriptions add a percentage fee and payment processing costs.

  • 10. How easy is it on your budget?Easy

    Free for free newsletters. Charging subscribers means sharing revenue and paying processing fees.

beehiiv

A newsletter platform for growing a media business, with referrals, ads, and paid subscriptions.

  • 1. How easy is it to set up?Easy

    Set up your publication, sender, and audience, then write your first newsletter.

  • 2. How easy is it to learn?Easy

    Write posts and organize subscribers with tags, fields, and segments.

  • 3. How easy is it to focus?So-so

    Ads, referrals, automations, and paid subscriptions add work beyond writing your newsletter.

  • 4. How easy is it to write a nice email?Easy

    A block editor for writing newsletters and customizing their layout.

  • 5. How easy is it to understand your stats?Easy

    Opens, clicks, and subscriber growth in your post reports and dashboard.

  • 6. How easy is it to keep your list clean?So-so

    Bounces and unsubscribes stop future sends automatically. Removing their records is a separate step.

  • 7. How easy is it to manage consent?So-so

    You need to enable signup confirmation yourself. Unsubscribe links are included automatically.

  • 8. How easy is it to respect privacy?Hard

    Subscriber profiles include location and device data. Click tracking can be disabled per post.

  • 9. How easy is it to predict your bill?Easy

    Pricing follows active subscribers within your chosen plan. Unsubscribed addresses don't count.

  • 10. How easy is it on your budget?Hard

    Removing branding means paying for a larger set of growth and monetization tools.

Kit

A creator platform built on sequences, funnels, and tagging.

  • 1. How easy is it to set up?So-so

    Set up your sender and audience. Your account needs approval before you can send.

  • 2. How easy is it to learn?So-so

    Broadcasts, sequences, and visual automations add marketing concepts to learn alongside subscriber tools.

  • 3. How easy is it to focus?Hard

    Sales funnels, product sales, and automated sequences put marketing alongside your newsletter.

  • 4. How easy is it to write a nice email?Easy

    An email editor with simple templates you can customize as you write.

  • 5. How easy is it to understand your stats?Easy

    Opens, clicks, bounces, and unsubscribes in each email's report.

  • 6. How easy is it to keep your list clean?So-so

    Bounces and unsubscribes stop future sends automatically. Their profiles stay until you delete them.

  • 7. How easy is it to manage consent?Easy

    New forms use email confirmation by default. Unsubscribe links are included automatically.

  • 8. How easy is it to respect privacy?Hard

    Signup, open, and click activity builds a location profile for each subscriber.

  • 9. How easy is it to predict your bill?Easy

    Your bill follows active subscribers, with prorated increases as your audience grows.

  • 10. How easy is it on your budget?So-so

    Priced by subscribers, with more features and branding removal tied to higher-priced plans.

Buttondown

A small, writer-focused tool with Markdown editing and a full API.

  • 1. How easy is it to set up?Hard

    Account review usually takes one to three business days before you can start sending.

  • 2. How easy is it to learn?Easy

    Write emails and organize subscribers with tags, metadata, and segments.

  • 3. How easy is it to focus?So-so

    Newsletters come first, with automations and paid subscriptions adding more to manage.

  • 4. How easy is it to write a nice email?So-so

    Rich text or Markdown for writing. Custom layouts use HTML and CSS.

  • 5. How easy is it to understand your stats?Easy

    Simple open and click reports, with tracking you can turn on or off.

  • 6. How easy is it to keep your list clean?So-so

    Bounces stop future sends automatically. Cleanup of unsubscribed records needs to be enabled.

  • 7. How easy is it to manage consent?Easy

    New form signups confirm by email. Unsubscribe links are included automatically.

  • 8. How easy is it to respect privacy?So-so

    Open and click tracking is optional and off by default. Signup IP addresses are still recorded.

  • 9. How easy is it to predict your bill?Easy

    Pricing follows active subscribers. Feature costs change when you choose different options.

  • 10. How easy is it on your budget?Hard

    Branding removal carries a higher minimum price, even for a small newsletter.

Mailchimp

The best-known email marketing platform, with automations, templates, and marketing beyond email.

  • 1. How easy is it to set up?Easy

    Set up your sender and audience, then create an email campaign.

  • 2. How easy is it to learn?Hard

    Separate audiences, groups, tags, and segments add layers to organizing one newsletter audience.

  • 3. How easy is it to focus?Hard

    Sales automations, social posts, and other marketing tools crowd the newsletter workspace.

  • 4. How easy is it to write a nice email?Easy

    A drag-and-drop email editor with templates you can customize as you write.

  • 5. How easy is it to understand your stats?Easy

    Opens, clicks, bounces, and unsubscribes in each email's report.

  • 6. How easy is it to keep your list clean?So-so

    Unsubscribes stop future sends automatically. You still need to archive them to stop paying for them.

  • 7. How easy is it to manage consent?So-so

    Signup confirmation needs enabling where single opt-in is the default. Unsubscribe links are automatic.

  • 8. How easy is it to respect privacy?So-so

    Email tracking estimates location and email client. You can turn open and click tracking off.

  • 9. How easy is it to predict your bill?Hard

    Unsubscribed and non-subscribed addresses still count toward your bill until you archive them.

  • 10. How easy is it on your budget?So-so

    Subscriber pricing with feature limits and sending allowances. More features mean a higher-priced plan.

Klaviyo

The email and SMS marketing platform of the ecommerce world.

  • 1. How easy is it to set up?Easy

    Set up your sender and audience, then create an email campaign.

  • 2. How easy is it to learn?Hard

    Campaigns, flows, profiles, and event-based segments bring a full marketing system to learn.

  • 3. How easy is it to focus?Hard

    Ecommerce, SMS, and sales automations make this a broader workspace than a newsletter needs.

  • 4. How easy is it to write a nice email?Easy

    Choose a text-only editor for a simple newsletter or a drag-and-drop layout.

  • 5. How easy is it to understand your stats?So-so

    Email reports put opens and clicks alongside sales conversions and revenue attribution.

  • 6. How easy is it to keep your list clean?So-so

    Bounces and unsubscribes stop future sends automatically. Suppressed profiles remain until you delete them.

  • 7. How easy is it to manage consent?Easy

    New lists use email confirmation by default. Unsubscribe links are included automatically.

  • 8. How easy is it to respect privacy?So-so

    Profiles can include location, purchases, and browsing activity. Open and click tracking can be disabled.

  • 9. How easy is it to predict your bill?Hard

    Store activity can add billable profiles even when those people never subscribed to your newsletter.

  • 10. How easy is it on your budget?So-so

    You're paying for ecommerce marketing tools alongside email, with SMS billed separately.


Ready to switch to XOXO?

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Send nice emails

The best emails are thoughtfully composed. They're beautiful without being a brochure, and respect the recipient's time and inbox.

A film studio's newsletter announcing the movie Mouse on a yellow background.

Build your audience

Growing an audience takes work. We make it easier with tools to add, organize, and understand your subscribers.

Everybody1,252
Design Crew234
New Folks24
A subscriber's profile, with their join date and contact details.

Keep it simple

You don't need an enterprise marketing platform to have a newsletter. In fact, our best feature may be the features we left out.

An email being composed, with to, subject, and from fields above a plain-text message.
  • No workflow automations
  • No drip campaigns
  • No SMS or social
  • No sales funnels
  • No add-ons or upsells
  • No invasive tracking

Don't break the bank

You shouldn't be paying for features you don't need, or stuck on a free plan missing the ones you actually do.

Simple editorPre-send checksScheduled emailsLike buttonsPersonalizationSubscriber groupsCustom fieldsTagsHosted formsEasy migrationPlatform integrationsEvery feature includedNo upsellsCancel any time

Want early access to XOXO?

Free during early access, every feature included.

Join the waitlist