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Sending emails

Preview, test, schedule, and send your emails. XOXO checks your audience, subject, links, and sending setup before anything goes out to your list.

Everything about a send happens in the Send panel: the checks, a test to your own inbox, and the choice between sending now and scheduling for later.

Choose an audience

You can send to everyone on your list, or to a saved group.

  1. Open a draft email.
  2. Select the audience and subject button at the top of the email.
  3. Choose Everyone or a group.

Review the checks

The Send panel runs a set of checks so an email doesn’t go out with a problem in it.

  1. Select the send button in the upper right of the email.
  2. Read the Checks list. Each row names what it looks at and what it found.
  3. Fix anything marked, then return to the Send panel.
  • Account: sending setup and your subscriber limit.
  • Audience: someone to send to.
  • Subject and Preview: written, not too long, no all caps or extra punctuation.
  • Content: enough real text, not only images.
  • Links: every link valid, no shorteners or bare addresses.
  • Personalization: every variable has a fallback.
  • Readability: text color with good contrast.

A blocking problem, like a missing subject or an empty audience, turns Now and Later off until it’s fixed. A warning, like a long subject, lets you send anyway.

Send an email now

After you send, the status card shows its progress.

  1. Open the Send panel.
  2. Select Now.
  3. Press and hold Send now until the button fills.

Caution

Once sending starts, the email can’t be edited. If you need a new version later, duplicate it from the actions menu.

Schedule an email

  1. Open the Send panel.
  2. Select Later.
  3. Choose a date and time. Times are in your device’s time zone.
  4. Press and hold Send later until the button fills.

A scheduled email uses the subscribers who match its audience when the send starts, so people who join in the meantime are included.

Send a test email

A test goes only to people on your team, and it doesn’t count as a send.

  1. Open the Send panel.
  2. Select Test.
  3. Choose which team members should receive it.
  4. Select Send test.

If the email uses variables, the test shows each variable’s fallback text, or leaves it blank when there isn’t one.

Cancel a send

A scheduled email can be canceled any time before it starts. An email that’s already sending can be stopped for anyone who hasn’t received it yet.

  1. Open the email.
  2. Select Cancel on its status card.
  3. If the email is already sending, choose Cancel now to confirm, or Resume to let it continue.

Canceling a scheduled email returns it to a draft. Canceling one that’s sending marks it canceled, and it can’t be edited or resent. Duplicate it to try again.

Caution

Messages that were already delivered can’t be recalled.