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Add a newsletter to your Cargo site

A Cargo site puts the work first. An XOXO form gives the people who stop and look a way to keep up with it.

Add a newsletter form to your site

Build a beautiful signup form, customize your embed style, and we'll give you step-by-step instructions on how to add it to your site.

Send nice emails

The best emails are thoughtfully composed. They're beautiful without being a brochure, and respect the recipient's time and inbox.

A film studio's newsletter announcing the movie Mouse on a yellow background.

Build your audience

Growing an audience takes work. We make it easier with tools to add, organize, and understand your subscribers.

Everybody1,252
Design Crew234
New Folks24
A subscriber's profile, with their join date and contact details.

Keep it simple

You don't need an enterprise marketing platform to have a newsletter. In fact, our best feature may be the features we left out.

An email being composed, with to, subject, and from fields above a plain-text message.
  • No workflow automations
  • No drip campaigns
  • No SMS or social
  • No sales funnels
  • No add-ons or upsells
  • No invasive tracking

Don't break the bank

You shouldn't be paying for features you don't need, or stuck on a free plan missing the ones you actually do.

Simple editorPre-send checksScheduled emailsLike buttonsPersonalizationSubscriber groupsCustom fieldsTagsHosted formsEasy migrationPlatform integrationsEvery feature includedNo upsellsCancel any time

Frequently asked questions

  • How do I add an XOXO form to Cargo?

    Add the script embed site-wide under Site Settings, in the CSS/HTML panel's HTML tab. Your form can then open as a popup on any page.

  • Why doesn't the script embed work on a page?

    Cargo runs scripts from site settings, not from individual pages. Load the script site-wide and open the form as a popup, or link to the form's own page instead.

  • What happens after someone signs up?

    XOXO sends them a confirmation email. Once they confirm, they join your audience with the fields and tags you chose for that form.

  • Can I move my existing list to XOXO?

    Yes. Export the list as a CSV, import it into XOXO, and match its columns to your subscriber fields. Only import people who expect to hear from you.


Want early access to XOXO?

Free during early access, every feature included.

Join the waitlist