Add a newsletter to your BigCommerce store
Your store already earns attention. An XOXO form turns some of it into an audience you can write to between orders.
Add a newsletter form to your store
Build a beautiful signup form, customize your embed style, and we'll give you step-by-step instructions on how to add it to your store.
Send nice emails
The best emails are thoughtfully composed. They're beautiful without being a brochure, and respect the recipient's time and inbox.
Build your audience
Growing an audience takes work. We make it easier with tools to add, organize, and understand your subscribers.
Keep it simple
You don't need an enterprise marketing platform to have a newsletter. In fact, our best feature may be the features we left out.
- No workflow automations
- No drip campaigns
- No SMS or social
- No sales funnels
- No add-ons or upsells
- No invasive tracking
Don't break the bank
You shouldn't be paying for features you don't need, or stuck on a free plan missing the ones you actually do.
Frequently asked questions
How do I add an XOXO form to BigCommerce?
Open Page Builder on your active theme, drag the HTML widget onto a page, and paste the embed code from XOXO. Save and the form is live.
Does it work on every BigCommerce plan?
Yes. Page Builder and its HTML widget come with every plan. You only need a current (Stencil) theme, which almost every store already uses.
What happens after someone signs up?
XOXO sends them a confirmation email. Once they confirm, they join your audience with the fields and tags you chose for that form.
Can I move my existing list to XOXO?
Yes. Export the list as a CSV, import it into XOXO, and match its columns to your subscriber fields. Only import people who expect to hear from you.
Want early access to XOXO?
Free during early access, every feature included.